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Case Study
Indra Mangarret

Indra Mangarret

Aura Treats  ·  Latin Fusion Desserts

She couldn't make herself say
the real number out loud.

At a glance

Snapshot

Client
Indra Mangarret
Business
Aura Treats
Latin fusion desserts
Focus
Pricing confidence, business structure, financial tracking
Before

The Situation

Indra makes Latin fusion desserts people love. They come back. They give them as gifts. The product was never the issue.

But every time someone asked the price, something in her went quiet. She'd say a number. A low one. Not because the cost forced it. She just couldn't make herself say the real one.

It wasn't a math problem. She didn't feel like she was allowed to charge real money for something she made with her hands.

The Work

What We Did

  • 1
    Named the actual goal Not "grow" in a vague way. What a working, profitable Aura Treats actually looks like.
  • 2
    Set up the tools she actually needed Simple sales tracking and a way to see her numbers, so the business wasn't just a feeling anymore.
  • 3
    Separated price from person The price of a product is what it costs to make plus what it's worth to the buyer. It has nothing to do with whether she deserves the money.
Results

What Changed

Before
  • No sales records
  • No financial tracking
  • No pricing system
  • No defined end goal
After
  • Says the real price without backing down
  • Knows what the business needs to make
  • Has a number she can stand behind
  • Sees the business for what it actually is
The Real Shift

Internal Results

She stopped apologizing for what things cost.

She still gets nervous sometimes. But nervous and silent aren't the same thing anymore. She says the number now. The real one.

The product was always worth it.
Now the price says so too.

In Her Words
It was eye opening, because once you get clarity, you're able to take action.
I did not trust or have the confidence to put prices on my product, and you gave me that confidence.
It was tangible. I could touch it, feel it, see it.
Who This Is For

Sound Familiar?

You've made something people genuinely want. But every time someone asks the price, part of you wants to go lower.

If you've been treating what you charge as a reflection of who you are, instead of what you built, that's exactly where this work starts.

Ready?

If you want clarity
that turns into action

Apply to work together.

Apply Now ← See All Success Stories

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